From the founder
Notes on the small problem that started it all, the people who helped shape it, and the work of making happier plants.
October 6, 2026
Building websites is easier than ever! Anyone can launch a website in less than an hour using one of the latest vibe coding platforms. Making sure that website is secure is still hard.
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September 29, 2026
It started with a single product. I had to accessorize!
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September 24, 2026
I started this blog to talk about Plant Spinner, but so far it has mostly been about the business. I haven’t discussed the actual product yet. Whoops!
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September 15, 2026
Some days you ship your first order to a wonderful person named Brian and feel like a real business owner. Other days you break your website and spend the afternoon negotiating with a storage service because it kidnapped your product photos.
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September 9, 2026
My shipment came in and I got my first customer!
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September 1, 2026
I have officially entered the phase of starting a business where I spend an unreasonable amount of time thinking about a plant person's Facebook feed. Not because anything's wrong. Because I'm trying to figure out how to advertise to them, hypothetically, without going broke doing it. Welcome to Marketing!
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September 1, 2026
It's harder than It sounds to test a product that only moves for half a second, once a day.
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September 1, 2026
I'm getting feedback. The questions are piling up. Not a great combo.
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August 20, 2026
How long does a ship take to cross an ocean?
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